To drive positive brand sentiment, this campaign showcases the childhood dreams and experiences that inspired real Pfizer scientists to dedicate their lives to developing medicines. 

Our film “Dreams” is based on the true story of Pfizer scientist Rosemary Orciari, who dedicated her life to cancer research after surviving the disease as a child.

Directed by Robert Stromberg

Recognition:

MM&M Awards

Silver (Best Film or Video)

Silver (TV advertising campaign of 2018)

Manny Awards

Finalist (Best Consumer Campaign)

In fantasy football, every win is an opportunity to make the loser feel worse. And if you manage your fantasy team on Yahoo, you’ll be winning so much you’ll have to find new ways to gloat. This work explores the fun and creative ways friends gloat and celebrate their fantasy football dominance.

Shot by Tony D'Orio

RESULTS: The campaign generated over 30 million YouTube views, dramatically outperforming all previous brand benchmarks. It delivered a 119% ROI, drove positive lift across every key brand metric, increased aided awareness for Fantasy Football by 10%, and achieved a record-setting 66.9% year-over-year league retention — the highest in brand history. Its impact led to expansion across all Yahoo Fantasy properties — turning a single-season push into a scalable platform.

Guinness World Records celebrates human achievement and the extraordinary variety of the world. But most consumers never get a chance to set a world record or watch a record-breaking event. And that makes Guinness World Records seem less relevant.

In preparation of the 2014 Edition of the Guinness Book of World Records, we wanted to remind consumers that world records are all around them just waiting to be set. And put Guinness World Records back into everyday conversation.

So we made posters that were themselves Guinness World Record breaking events. And we made them look like authoritative proclamations, announcing the significance of their world record status.

By giving regular people a chance to participate in a world record, we made an already revered product more personally relevant. A strategy that will continue around the world, setting and challenging even more records for everyday people.

Awards: Gold Addy (Outdoor), Creativity Pick of the Day

BBDO:
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Dennis Lim
Executive Creative Director: Juliana Cobb
Senior Art Director: David Baden  
Head of Planning: Jeff Kenyon
Account Lead: Jeff Mordos
Account Manager: Catherine Wright
Account Executive: Miranda Hardy

Starbucks:
Global Chief Marketing Officer, Sharon Rothstein
SVP, Leader Global Brand Voice, Terry Davenport

The Red Cross runs shockingly low on certain rare A, B and O blood types during the fall and winter months. Our job was to remind potential donors just how important those three letters can be.

(beer porn)

The Nigerian Prince is the most famous Internet scam artist in the world. But what if his deceitful spamming ways were simply the result of bad judgment caused by hunger? To make up for it, the Nigerian Prince will send out a mass email apologizing for what he has done. He will include a link to his bank account  where visitors will receive an apology gift from him –a free Snickers. To increase the shareability of the campaign in the social world, the apology email will also exist on it's own website – www.ApologyFromThePrince.com.

What do holiday movies and COVID-19 have in common? They both tend to show up around the same time every year. Because like it or not, COVID is still around—ready to throw a wrench in the traditions we look forward to all year.

So instead of ignoring it, we leaned into it. We reimagined iconic holiday movie posters through the lens of the pandemic, turning familiar classics into playful reminders that COVID hasn’t completely disappeared. Each poster points to Pfizer resources on staying up to date on vaccines—an easy step that can help keep the holidays on track.

Some fun, whimsical typographic posters I designed. They were created to inform in-store customers of Starbucks' coffee sourcing and quality, as well as the care they put into crafting their beverages.