The campaign extended into digital and social with fun banners, page takeovers, facebook carousels ads, GIF's and cinemagraphs.
Levi Stadium Activation - We built an extravagant football themed throne in Levi Stadium (imagine Game of Thrones with a football twist) where people can show how they rule their league by sitting atop the WIN AT FOOTBALL Throne. From there, you're able to take pictures and create GIF's that can be posted directly to social media, or to your Yahoo Fantasy league to smack talk your buddies.
Here's my original sketch for the WIN AT FOOTBALL Throne that sold in the concept.
Campaign Case Study
